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Newspaper gets all their funding through ad sales. Every month the staff members go to local business to sell an ad that will be printed in the newspaper. If the business opts out to purchase an ad, students need to have a call slip signed that says they attempted to gain their support.
“The hardest part about selling an ad is making or having the time to do so. A Lot of businesses are too busy to make an interview,” said Zoe Dean (9), a writer for the Correspondent.
Ad sizes and prices vary. We always offer the most expensive and go lower. First, we offer a full page ad for $200, then a half page for $130, and finally, ¼ page for $80, and end by offering a ⅛ page ad for $35. The more issues their ad is placed in, the lower the price will be.
“Most businesses tend to buy a ¼ page because it’s not too expensive and viewers are able to see it clearly,” said Janine Alapag (9), Newspaper writer.
To keep track of the budget, Editor-in-Chief Brady Davis has set up a system on Google Sheets. There is a document for expenses and income. The expense section is where we keep track of how much each monthly issue costs—it's a great way to keep a record of how much we will need to print the issues. The income file is where all the ad sales are documented for each month so we can calculate our total income. Our goal is to raise $3,785.88 in ad sales in order to fully fund each magazine and newspaper.
~Breanna Monette- Business Manager